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Using Facebook Applications to Promote and Socialize

Using Facebook Applications to Promote and Socialize

It’s not uncommon to see how many businesses have an official Facebook page in addition their main website. As this social network grows in popularity, so people are likely to first come upon your Facebook presence before they realize you are set elsewhere on the Web. The more you socialize with friends and fans on the network increases the likelihood of traffic, and conversion of visitors to customers/clients. But can it be done without looking like you are using your profile to spam others?

A client once remarked on the limited capability of the Facebook fan page – one can only customize it so much. If you look at a standard fan page, there are options for sharing photos and links, and one can import an RSS feed for content and maintain a message board for people to chat. Certain applications may be used on a page – a weather gadget for travel related sites, YouTube plugins to display offsite videos – yet page owners run the risk of applications throwing fatal errors or not working correctly. The best method for winning fans to your page remains being social.

Like other social networks, Facebook promotes a viral method of connecting like-minded people. If you have fifty people committed as fans to your page or profile, it’s through these fifty people that you must attract more. Engaging fans in conversation, and sharing informative links and notes with corresponding commentary may ignite the interest you need to compel fans to share your page with others. Note, too, that users of Facebook enjoy the release of entertainment options the network provides. How often do you log on to find friends have taken a multitude of quizzes? You just may be able to use that sort of thing to you advantage.

Say you operate a retail shop or other business. Use the create a quiz application to manage one about your company – pose questions about when you were established, what products or services you provide, how many locations you have, and so forth. Invite friends to take the quiz and watch for a viral reaction.

Do you have friends who like to collect “flair” for their Pieces of Flair board? Create buttons with your logo and URL and send them to friends. Perhaps they will do the same and generate interest in your site. For every application or game making the rounds of Facebook, there just may be a way to incorporate your brand and get noticed. Give it a try and see far your name can go through the social channels.

Kathryn Lively is a freelance writer specializing in articles on search engine optimization and professional SEO writing services.

What to Look for in a Good Content Management System

What to Look for in a Good Content Management System

You’re ready to take your business online, or perhaps you have an existing Web site and realize the need to upgrade the look and feel. While structure and ease of use on the front end is important for catching and keeping the attention of visitors, it’s equally vital to have a content management system (CMS) you can operate with little or no difficulty. You may find as you interview prospective Web designers that customized programs are available for your use. The question is, what should you look for in a good CMS, and what options are available to you?

Choosing the Right CMS for Your Website

Before diving right into the creation or renovation of a site, one must understand what a content management system is and does. The CMS of your website is where you, or your webmaster, handle the maintenance of the site. From adding new pages to editing current ones, setting up contact forms or widgets for social media, everything you do in the back affects what the actual site looks like. Think of the CMS as the fuse box in your home. You tinker with a few wires to make sure the lights are working correctly – so it is with content management.

Examples of Content Management Systems

Do you use Blogger or WordPress to maintain a weblog? If so, you are using a CMS. Every time you log in to write a new post you manage your content through a specialized CMS program. Other programs, like Joomla and Drupal, allow site owners to create and customize sites for a variety of uses. You may find some designers use these systems when working with clients, or they may create a proprietary program for your use. If you go with the latter, it’s recommended to find a system with these features:

Easy Web Access – You want to be certain you can get to your site from anywhere. The backend should have an administrator log in page and dashboard for maintenance 24/7.

Drag and Drop Features – For sites with lengthy menu sidebars and widget capability, it’s nice to have a CMS that let’s you easily position links where you want them to go. A drag and drop feature for positioning modules on a web template is ideal for the novice user.

Ease of Graphic Placement – Photos can be a bear to manage online, so having a good photo editing systems in your CMS can help you upload, resize, and position graphics simply.

HTML and WYSIWYG Editor Options – For those who aren’t very proficient in HTML, an editor designed to work like a regular word processing program can assist site owners in page creation. Having the HTML option as well is a plus, for one can use it to tweak font sizes and colors. When shopping CMS systems, make sure yours works both ways.

Instant Publishing Ability – If you need to get a page launched immediately, you want a CMS system that publishes with the click of a mouse. Consequently, if you need to remove pages, you should be able to quickly.

RSS Publishing – These days RSS feeds can be imported into Twitter and Facebook. If you constantly publish new material, you should be able to syndicate as much as possible, and have a CMS that does it for you.

While there are other bells and whistles one may desire on a Web site, ask about these features when you talk with your site developer. Your Web should be simple to weave.

Kathryn Lively is a freelance writer specializing in articles on SEO writing services and local ppc management.

Letterboxing in Atlanta – Cobb County…Find a New Treasure

Letterboxing in Atlanta – Cobb County…Find a New Treasure

Parents interested in a family activity that involves mental and physical challenges should consider embarking on a letterboxing expedition with their kids. This time-honored tradition of “treasure hunting” combines use of the Internet, orienteering skills, and the desire to have fun and make memories. All you need is a notebook, a rubber stamp of your favorite design and an ink pad to get started…not to mention the clues to find the many letterboxes hidden throughout the Atlanta area.

How Letterboxing Works

The rules of letterboxing are simple. Find clues to available boxes on a related website like Letterboxing.org or AtlasQuest then follow them to the box of your choice. If you happen to be searching in a populated area, take care to ensure nobody sees – in the case of boxes hidden in parks, groundskeepers may confiscate them. Observe any precautions when hunting in the woods, and always leave the box in good condition, well hidden. Stamp your logbook with each box stamp you find, and you’ll have an impressive collection and fond memories of the thrill of the hunt!

Letterboxing in Atlanta

Whether you live in the Atlanta area or are visiting for summer vacation, it’s a good idea to keep your logbook and stamps handy. You’ll find a number of themed letterboxes, in urban and rural parts of this metropolitan city. Here are just a few treasures waiting to be discovered:

Cobb County Parks, North – Shy: This stamp is hidden in Sweat Mountain Park, near where the dogs play.

D is for Dog, W is for Walk: Near the ruins of an old youth camp, you’ll find two stamps off the beaten paths.

Lord Baden Powell: Named for the founder of the Boy Scouts, so it’s appropriate this stamp is hidden near a council center.

Hey Joe: Kennesaw Mountain National Park is host to a number of letterboxes, including these two which require a bit of hiking and orienteering to get to.

Mother Goose’s Dainty Dish: This box requires deciphering a puzzling poem to find. Can you find the clue on the proper website and solve it?